The Shift Happens Pro Bono Program helps sustainability-focused companies clarify positioning, sharpen messaging, and become the obvious choice for the right customers.
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A 3-month pro bono go-to-market program for EU-based sustainability startups, circular businesses, and impact organisations that need clearer messaging and a better path to scale their impact.
Eligibility
Entities legally registered as non-profits, NGOs, or associations and for-profit enterprises that possess a primary mission of social purpose or environmental impact. Applicants must be officially registered and established within a Member State of the European Union (EU).
Viability
Projects must have clear objectives, and a demonstrated capacity to be carried out by the applicant organization. In the case of for-profit companies we are looking for circular business models and the potential to scale sustainably.
Your Commitment
Active participation in workshops and development meetings. On average, the winner should expect a time investment of 2 to 4 days per month.
Submission Deadline
Applications must be submitted online by 26 June 2026 at 23:59. The winner will be announced within 3 weeks of the application deadline.
Apply for the 3-month Pro Bono go-to-market program
We will help your brand communicate with clarity and compete more effectively in crowded markets:
- We identify your best audience, their core problem and message gaps
- We turn that strategy into clearer positioning and sharper messaging
- We run 20 small-scale marketing tests over 3 months to find the foundations that you can build on.
if you want to apply
questions
FAQ
What does the winner receive?
The winner will participate in our 3-month go-to-market program, receiving professional marketing services valued at €7,500. This includes:
Audit - We help you take a step back and look at the big picture, to identify exactly who your audience is, what problems they are facing, and whether the market is truly ready for your solution.
Validation - Once we understand your audience, we spend three months testing different ways to reach them and align your message trough 20 small-scale marketing experiments. This allows you to find the best way to grow without burning your budget on marketing that doesn't get results.
How will my application be evaluated?
Our panel of experts will assess each application based on three primary pillars:
The significance of the social or environmental change your project creates.
The capacity for your model to be replicated or expanded to reach more beneficiaries.
The current maturity of your solution and its ability to succeed in the existing market.
What does the selection process look like?
The process consists of three main stages: We review all applications against our core criteria, shortlisted applicants will be asked to provide additional information through follow-up questions. The top three applicants will be invited to a deep-dive discovery session to discuss their projects in detail.
When is the announcement of results?
The results will be communicated on LinkedIn and in email to all applicants within 3 weeks of the application deadline.
When does the project start and what is the duration?
The program is scheduled to begin on 20th July and will run for a duration of 3 months. During this period, the winner will engage in a structured development roadmap in collaboration with experts from Shift Happens.
What is the expected time commitment from the winner?
To ensure the success of the program, we require active participation in workshops and development meetings. On average, the winner should expect a time investment of 2 to 4 days per month.
Who covers project costs and who owns the final materials?
The winner is responsible for all third-party expenses, such as advertising spend (media buy) or production costs. While the winner is granted the right to use the results, all other ownership rights—including original source files and intellectual property—remain with us.
our experts
a community of experts
ready to give an F. one step at a time,
we run this pilot first.
Szabó betti
Founder and creative director of Bold Branding Studio. Driven by professional ambition, she launched the agency after realizing that instead of focusing on isolated segments of brand building, the industry needed a more comprehensive, end-to-end approach.
Haláchy Nóra
With 10+ years in digital advertising and 200+ successful projects, she is a Meta Blueprint certified expert and frequent industry speaker. She believes that combining deep data analysis with a keen understanding of consumer psychology is the only road to campaigns that get results. Her strategic approach delivers results that go above and beyond—she once even used Facebook ads to find a client’s lost cat.
Why us? No1: because we give an F.
save 600,000 ingredients
Oh, a potato!
2,500 exhibition visits
Clarify your positioning, connect with real demand, and scale your impact. Let’s make shift happen!